Where Evelyn thinks out loud about building better businesses
Practical perspectives on operations, strategy, and the real experience of building a business in Africa and the Middle East. No filler-just the stuff that matters.
LATEST POST
Operations
Alignment Doesn’t Happen By Accident—It’s Engineered Through Radical Clarity.
There’s a moment in every growing business when things begin to fray. A missed handover here, a duplicated task there. Then one day the CEO finds themselves in a conversation they shouldn’t be in. That moment is the red flag — and it’s entirely preventable.Operations
Alignment Doesn’t Happen By Accident—It’s Engineered Through Radical Clarity.
Amini Business ConsultingNovember 2025
OPERATIONS
Operations
Where the Real Work Happens: Building Operations With the People, Not Just For Them
Operations don’t live in documents. They live in people. A perspective from years in the trenches of growing businesses.May 2025
Operations
Let’s Set Up Your First Systems
If you’re feeling overwhelmed balancing everything, this guide will help you build simple, repeatable systems that create space for what matters most.March 2025
LEADERSHIP
Leadership
The Rise of Fractional Leadership — and Why It’s Exactly What Your Business Needs
When businesses hit an inflection point, growing faster than their systems can keep up, fractional leadership is fast becoming the smartest solution.May 2025
Leadership
Scaling Teams, Not Chaos: Empowering Leaders to Focus on the Bigger Picture
Scaling a business is often painted as a thrilling growth story—a time to celebrate milestones, onboard new talent, and expand operations. But anyone who has been in the trenches of rapid growth knows it can also feel chaotic.January 2025
STRATEGY
Strategy
Underrated Strategy Frameworks Every Founder Should Know
Beyond SWOT and OKRs — the frameworks that make the real difference between businesses that grow sustainably and those that struggle.March 2025
Strategy
Blueprint For Creating A Business That’s Ready To Sell
Every business owner should be building their business as if they’ll sell it one day, even if they never plan to. Why? Because being exit-ready doesn’t just prepare you for a potential sale; it also creates a business that’s scalable, efficient, and less reliant on you.January 2025
PLANNING
Planning
2025 Goal Alignment: How to Connect Company Vision to Execution
Every business leader knows that a compelling company vision is crucial. Yet, turning that vision into tangible results remains one of the biggest challenges for teams across industries. Misalignment often leads to inefficiencies, missed opportunities, and a disconnect between leadership’s aspirations and day-to-day operations. March 2025
These ideas, weekly
in your inbox-for free
The newsletter goes deeper than the think pieces. Every week, one focused idea you can act on before your next meeting. Join 110+ founders already reading.