Youniquely Branded
YOUniquely Branded equips women leaders, executives, and purpose-driven entrepreneurs to craft personal brands that command attention, communicate value, and create opportunity. Founded by Joan Mwende Kinus, a former Global Senior Brand Manager at P&G, the consultancy helps ambitious women build brands that reflect their true power—and get paid for it.
With an ambitious vision to scale globally and serve women across multiple markets, Joan needed more than just inspiration—she needed a strategic roadmap to turn her vision into reality.
Business Challenges:
Joan came to Amini Business Consulting with a powerful vision but a critical gap: she knew where she wanted to go but lacked the operational roadmap to get there.
The Core Challenges:
Vision-to-Execution Gap
Scaling Without Structure
Undefined Revenue Model
Financial Architecture Gaps
Fragmented Expansion Strategy
“Evelyn is a deeply empathetic operations strategist who I was delighted to work with. She has a rare talent for combining warm, compassionate leadership with sharp organizational insight.”
Customised Strategy
Strategic Approach:
Joan engaged in a customized 6-week intensive Amini Method™ (AMM™) program—Amini Business Consulting’s signature framework designed to help visionary founders move from ambition to executable strategy.
Customized Strategy:
Vision-to-Operations Roadmap
Six-Pillar Strategic Framework
Licensing Model Development
Multi-Market Expansion Blueprint
Organizational Design & Team Planning
Foundation Validation & Strategic Clarity
Execution:
We started with a strategic assessment using the AMM™ Business Coaching Workbook to validate brand foundations and pinpoint operational gaps. From there, we translated Joan's long-term vision into concrete action—breaking down revenue targets, building backwards from client goals to monthly cohorts, and mapping her portfolio structure into a clear 12-month roadmap.
Beyond the strategic planning, we built a licensing framework with coach selection criteria, quality controls, and brand consistency protocols for global expansion. Joan received a complete organizational chart showing her path from solo operator to distributed team, along with a multi-market entry strategy with partnership approaches tailored to each region.
Result and Benefit
Scalable Business Architecture
Multi-Market Expansion Strategy
Licensing Model Framework
Financial Foundation
“Through Amini Consulting, Evelyn offered comprehensive operational streamlining services that shaped transformative results to my brand. She conducted a detailed operational scalability audit, then recommended custom systems and SOPs to eliminate inefficiencies—empowering my business to operate more efficiently and sustainably.”
Conclusion
YOUniquely Branded transformed from a solo consultancy with big dreams into a strategically positioned business with a clear operational roadmap for global impact. Through the Amini Method™, Joan gained the clarity, systems, and confidence to build a scalable business serving women across multiple countries while maintaining the transformation and excellence that define her brand.
Amini Business Consulting empowered Joan to bridge the gap between visionary thinking and executable strategy—turning ambitious goals into a concrete 12-month roadmap with the operational foundation needed to scale sustainably.
This is the power of the Amini Method™—turning vision into reality, one strategic map at a time.
