Where Evelyn thinks out loud about building better businesses
Practical perspectives on operations, strategy, and the real experience of building a business in Africa and the Middle East. No filler-just the stuff that matters.
The Rise of Fractional Leadership — and Why It’s Exactly What Your Business Needs
When businesses hit an inflection point—growing faster than their systems, people, or capacity can keep up—it’s not uncommon to see operations begin to wobble. Suddenly, the founder is wearing too many hats, managers are overwhelmed, and that early momentum starts to stall. It’s at this moment that the smartest businesses are bringing in a solution that’s fast becoming a game-changer: fractional leadership.
Scaling Teams, Not Chaos: Empowering Leaders to Focus on the Bigger Picture
Scaling a business is often painted as a thrilling growth story—a time to celebrate milestones, onboard new talent, and expand operations. But anyone who has been in the trenches of rapid growth knows it can also feel chaotic. Processes fray, communication breaks down, and leaders often find themselves buried in the day-to-day, unable to focus on strategy.

